Global Promotion Event of a Toothpaste Essay Example | Topics and Well Written Essays - 1000 words

Global Promotion Event of a Toothpaste - Essay Example nature of this product therefore calls for certain convincing power that must be attained during promotion in order to ensure that the consumers are feeling safe and satisfied with the product. There are specific issues that surround dental health that must be tackled as well to enhance consumer trust, such as tooth decay (plague), bleeding gums and tooth sensitivity. The promotion of the product would require relevant specific guests and since it is set on a global stage, the presence of health and business expertise from different countries is indispensible. There are other tools provided by modern technology that must be adopted to guarantee success in the promotion. The information about Mediplus is intended to reach all the corners of the world, its presence and effectiveness must be felt around the globe before effecting sales. At the beginning of the event, the product should be introduced. Promoting a toothpatse entails promoting its active ingredients (Saxena 2006). Mediplus is a toothpaste brand that is rapidly gaining positive reputation for its effectiveness and healthy attributes. It has not been in the market and is currently in the market that only covers a single nation. The current market has tested it and has approved of its worth. It is a product manufactured under high health standards to guarantee its consumers of healthy teeth and gums. A part from its medical attributes, it is also manufactured to give its consumers a very elegant smile. It contains micro granules that whiten the teeth. Everyone needs a lovely smile. And this is what Mediplus provides without a doubt. For this reason, a Mediplus consumer is easily acceptable and socially presentable in a large scope of life. However, regardless of all the successes that Mediplus has gained in the local scenario, the company intends to pass this beautiful experience to the rest of the world: continent to continent. The presence of Mediplus to be felt in North and South America, Europe,

Cultural Differences between United States and Italy Essay Example for Free

Cultural Differences between United States and Italy Essay All societies provide for certain broad areas of social living. Wissler (2000:99) identified these as universal patterns of culture, such as speech, material traits, art, mythology and scientific knowledge, religious practice, family and social systems, property, government, and war. Even within these broad areas of social living are a number of common elements. Moreover, cultures between countries differ because of the great variety of solutions people in different societies evolve in solving life problems. Amongst the important factors which give rise to cultural differences are the kind of environment within which the society lives, the human and natural resources available within this environment, the extent and intensity of exposure the society has to other people from which they can borrow ideas, and their cultural heritage. This paper intent to figure out the differences between the United States of America and Italy in terms of history, languages, Ethnical diversity, culture, superstitions and religions. II. Discussion A. United States of America The United States developed and grew from 13 English colonies on the Atlantic coast into an independent republic that eventually extended to the Pacific, with Alaska and Hawaii among its states. Although the original 13 colonies were British, several other nations took part in the discovery, exploration and settlement of the territory that became the United States. Both France and Spain once controlled more of North America than did Great Britain. Dutch and Swedish colonies existed temporarily on the Atlantic coast. Thus the beginnings of the United States, like its later development as a nation, involved contributions by people from many lands (see Graff, H. America: the Glorious Republic (2 volumes; Houghton Mifflin, 2001). North America was inhabited by Indians and Eskimos long before the first Europeans arrived. White men came into contact with the Indians from the very beginning, but the Eskimos were not greatly influenced by the white man’s civilization until the 20th century (see Link, A. S. , and others. American Epoch: a History of the United States since 1900, 9th edition (2 volumes: Knopf, 1999). There are various religions existing in the United States such as Christianity, Judaism, Buddhism, Islam, Unitarian Universalism and Hinduism while others claimed that they don’t have a religion. Amongst the religions mentioned, Christianity has the greatest number as surveyed in 2001. On the other hand, English is the de facto national language of the United States. Spanish language has also been taught as â€Å"non-English second language† (see Boorstin, D. J. and R. F. The Landmark History of the American People, revised edition (2 volumes; Random House, 1999). B. Italy Italy is a country in the southern Europe. Jutting southward from the Alps into the Mediterranean Sea, Italy consists mainly of a slender boot-shaped peninsula and the islands of Sicily and Sardinia. Ital is bordered by France, Switzerland, Austria, and Yugoslavia, and the Adriatic, Ionian, Tyrrhenian, and Ligurian seas. It completely encircles two tiny, independent states: San Marino, east of Florence, and Vatican City, in Rome. The name Italy was first used by the Greeks for the southern tip of the peninsula, where they established colonies as early as the eighth century B. C. Gradually, as the peninsula came under Roman rule, the name was applied to everything south of the Alps (see Coppa, F. J. , editor. Dictionary of Modern Italian History (Greenwood Press, 2000). Italy has contributed greatly to western civilization. For hundreds of years it was the center of the far-flung Roman Empire. It was in Italy that Christianity first flourished in Europe and became powerful force. Rome has long been the seat of the papacy and the world center of the Roman Catholic Church. The Renaissance, the period of enlightenment that ended medieval times, began in Italy and during this period Italians contributed greatly to the intellectual and artistic development of the Western world. Italy still preserves much of its noble past in its cities, museums, and ruins, attracting more foreign visitors than any other country in the world (see Guicciardini, Francesco. The History of Italy (Princeton University, 1999). The Italians, an Indo-European people, were settled in theItalian peninsula by 1000 B. C. In the eighth century B. C. the Etruscans (or Tyrrhenians), who came probably from Asia Minor, founded Etruria on the west. To the south was Latium, established by the Latins, an Italian tribe, with Rome as its strongest city. Farther south were Greek colonies (see Guicciardini, Francesco. The History of Italy (Princeton University, 1999). By the middle of the sixth century B. C. the Etruscans dominated central Italy, including Rome. Greeks and Romans cooperated in driving back the Etruscans. Raids by Gauls, who had crossed the Alps and settled in the Po Valley, helped weaken Etruria, and it rapidly declined (see Coppa, F. J. , editor. Dictionary of Modern Italian History (Greenwood Press, 2000). In the fourth century B. C. the Greeks made several attempts to conquer the Italians, but in the third century the Greek colonies fell to Rome. From that time until the collapse of the Roman Empire, the history of Italy coincides with the history of Rome (see Coppa, F. J. , editor. Dictionary of Modern Italian History (Greenwood Press, 2000). III. Conclusion United States and Italy has many differences in terms of culture and history. However, these two countries were able to experienced invasion from other countries that tried to colonize them. References: 1. Coppa, F. J. , editor. Dictionary of Modern Italian History (Greenwood Press, 2000). 2. Guicciardini, Francesco. The History of Italy (Princeton University, 1999. 3. Graff, H. America: the Glorious Republic (2 volumes; Houghton Mifflin, 2001. 4. Link, A. S. , and others. American Epoch: a History of the United States since 1900, 9th edition (2 volumes: Knopf, 1999. 5. Boorstin, D. J. and R. F. The Landmark History of the American People, revised edition (2 volumes; Random House, 1999.

A Hurricane Strikes - Original Writing Essay -- Papers

A Hurricane Strikes - Original Writing It was an ordinary Sunday morning. The rays of golden sunlight shone on the modest but lively village. The constant murmur of chatting filled the morning air. As children played and laughed, the men relaxed with their noses in their Sunday papers and the old ladies gathered to exchange the latest gossip. The huge trees looked protectively down on the village below and their leaves danced proudly in the breeze. In the distance, all the identical cottages had smoke rising from the chimneys. Outside one of these cottages, a tiny tanned sparrow skipped along the concrete path that led up to the welcoming front door. The cottage was set into the grassy bank and branches full with sycamore leaves stretched out from the woodland and occasionally tapped on the old-fashioned window panes. From a cloudless blue sky, the sunlight beamed down onto the cottage’s thatched roof, under which the swallows had happily secreted a nest for their squawking young. Surrounding the cottage was a crooked fence from which dirty-white paint was peeling. Above all the clattering and chattering of the children, the little old lady could be heard, as she shouted at the youngsters to get off the fence. The morning sun disappears as a monstrous, jet-black blanket of cloud suddenly appears; even the wicked and evil ravens hurry to escape the impending storm. The rain lashes down and the shrieking wind hurls itself against the helpless trees, constantly pounding them and quickly removing the remains of the once proud foliage. Everyone immediately senses disaster; suddenly panic-stricken. Screams, shouts and squeals brea... ...ls the boys off for sitting on her fence. The clouds begin to disperse and a frail beam of sunlight marks the boy’s way as he scrambles out of the hole and steps into the world to find an unimaginable sight of destruction. The blissful and cheerful world that he once knew was now just a heap of bricks, rubble and remains of people’s homes. His mind drifts to happier times, when the village was full of rowdy children and the air was filled with constant chit-chat; when there was an essence of life rather than destruction! The boy looks for the fence expecting to see his brother but, to his shock, the fence is amongst the pile of rubble, along with the rest of the town. There, on top of all the ruins he sees a once adored doll. Her sad and lonely marble eyes gazing straight up into the clear, blue sky. Waiting...

Marketing Excellence- Nike Essay

MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes, who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ,it generated great revenues in a year alone, and its â€Å"just do it† ad campaign manifested brand’s attitude of self-empowerment through sports. Nike customized its marketing strategy depending upon the market as it did at the time of expansion to Europe by focussing on soccer rather than the aggressive US style ads and sponsored local club, and fortunately the Brazilian team for world cup in 1994 which they won an authenticated Nike’s image into brand representing emotion allegiance and identification due to which over next decade overseas revenue for the first time passed US revenues. It diversified the product line by acquiring a British soccer related by acquiring British company manufacturing. Soccer related footwear apparel and equipment becomes sole supplier of uniforms to professional soccer teams. At the time of Beijing Olympics, although Adidas was official sponsor, received special permission for featuring Olympic athletes in its ads and sponsored several teams and athletes that resulted into 15% higher sales in Asian region. For expansion of its product line of tennis clothing and Nike’s gold brand it signed top tennis players and Tiger Woods relatively who changed the way professional golfers get dressed. Nike showed social responsibility by helping Lance Armstrong’s campaign and spread Armstrong message of survival and will power world -wide. The recent innovation by introducing technology in shoes by entering partnership with apple is Nike+ and marketed it by hosting largest and only global virtual race. With such an effective marketing strategies Nike today enjoys 31 % market share globally and 50% in US and is the top athletic apparel and footwear manufacture in the world. MARKETING MYOPIA The case argues about how marketing myopia resulted in decline and it is still affecting the growth industries. Basically Marketing myopia is  short-sightedness in vision of the firm for achieving higher revenues by concentrating on product upgradation and neglecting customer needs and ways to satisfy them with organizations offerings through the products and services. The industries assumed themselves to be riding some automatic growth escalator and descend themselves into stagnation. The four conditions that make industries to have such assumptions are : 1) The belief that growth is assured by expanding and more affluent population. 2) The belief that there is no competitive substitute for the industry’s major products. 3) Too much faith in mass production and in the advantage of rapidly declining unit costs as output rises. 4) Preoccupation with a product that lends itself to carefully controlled scientific experimentation, improvement and manufacturing cost reduction. The railroads are in trouble for they assumed themselves to be in railroads business rather than in transportation business that stopped growth. They don’t lack opportunity but some of managerial imaginativeness and audacity that made car trucks or airplanes have. Aluminium industry has still continued to be growth industries due to efforts made for creating new customer satisfying uses. By Kaiser Aluminium and Chemical Corporation and Reynolds metals company. The Dry Cleaning, electrical utilities, grocery store led to their destruction by not responding to customer’s demands. Even the petroleum industry is very much persuaded that there is no competitive substitute for their major product gasoline. None of them are enthusiastically researching fuel cells, batteries, solar power plants which are getting increasing attention and are neglecting continuous customer needs. These industries try to discover more convincing advertising themes, more effective sales promotional drives, what the market shares of the various companies are, what people like or dislike about service station dealers and oil companies and so forth. Nobody seems as interested in probing deeply into the basic human needs that the industry might be trying to satisfy as in probing into the basic properties of the raw material that the companies work with in trying to deliver customer satisfactions.

Miller v. Alabama (2012) Supreme Court Case Essay

Introduction The Supreme Court reviewed the constitutionality of mandatory life sentences without parole enforced upon persons aged fourteen and younger found guilty of homicide. The court declared unconstitutional a compulsory sentence of life without parole for children. The states have been barred from routinely imposing sentences based on the crime committed. There is a requirement for individual consideration of the child life circumstance or the defendant status as a child. The court rejected the definite ban on life sentences without parole. This is because in some cases the instances may be uncommon, but jurors can find irreparably corrupted children. The Supreme Court declined to decide the subject whether there is age below which children with life sentences without parole is unconstitutional. Background of the case The judgment of the court is mainly based on consolidation of two cases. In Jackson vs. Hobbs, Jackson was at the age of fourteen when he and other two youth went to a store in Arkansas planning to steal from it. In this case, Jackson got charged as an adult and given a life term with no parole. In Miller v. Alabama, Miller was a fourteen year of age. Jackson and another boy set fire to a trailer where they had purchased drugs. Miller was convicted of murder and given a mandatory life sentence with no parole. The decision was reversed by the Supreme Court. The review of the above cases was approved by the Supreme Court presenting the subject of constitutionality of a life sentence without parole for fourteen year olds who committed murder crimes. The two cases follow two previous cases before the Supreme Court. In the case of Roper v. Simmons, it was held that imposition of death penalty on defendants below the age of eighteen violated the eighth amendment. In the case of Graham v Florida, it was held sentencing defendants below the age of eighteen to life without parole violated the eighth amendment. It was held juveniles are less liable in light of changeability, vulnerability and immaturity. Facts of the case In each of the cases above, a fourteen year old was found guilty of murder and sentenced to a mandatory life imprisonment with no parole. In the case of Jackson, the petitioner had accompanied two other boys went to a video store to commit robbery. Jackson learned that one of the boys was having a shot gun. He was on the lookout, once he entered the store one of the boys shot the store clerk. Therefore, Jackson was charged by Arkansas as an adult with aggravated robbery and capital felony murder. He was convicted by the jury of both crimes. A statutory sentence of life imprisonment was issued by the court with no parole. Jackson argued life imprisonment without parole for a fourteen year old violated the eighth amendment. In Miller case, after an evening of drug use and drinking the petitioner and a friend beat Millers neighbor and set fire to his trailer. The neighbor died in the process. At first, Miller was charged as a juvenile. The case was removed and moved to an adult court where he was charged with murder in course of arson. Miller was found guilty by the jury and a statutory life sentence without parole was imposed. The court of criminal appeal of Alabama stated that Millers sentence was not harsh compared to his crime. The mandatory nature was allowed under the eighth amendment. TheDecision The Supreme Court held that the eighth amendment outlaw sentencing system that direct life imprisonment with no parole for juvenile murder offender. The eighth amendment prohibits unusual and cruel punishment and provides assurance of individual right not to be put under extreme sanctions. In Roper v. Simons, it was established that the right stems from perception of justice, therefore punishment should be proportionate to the offence and the offender. There were two precedents that reflected on fair punishment. There was one that adopted definite ban on sentencing system based on differences in severity of penalty and culpability of the offenders. That is why in Roper v. Simons, capital punishment for children was prohibited by the eighth amendment. In Graham v. Florida the eighth amendment also prohibited life sentence without parole for juvenile found guilty of non-homicide cases. This case further associated life sentence without parole for juvenile to death sentence. This suggested the second line of precedent that the court requires sentencing system to consider the details of the offence and characteristics of the defendant before sentencing him or her to death. The two line of precedents guide the court to conclude that life sentence without parole for juveniles in fringeon theeighthamendment. The court decision was influenced by Graham and Roper cases that established for sentencing reasons children are different from adults under the constitution. Children lack maturity and have no developed sense of responsibility. This leads them to be impulsive and reckless. In Roper it was held children are exposed to outside pressure and negative influences from friends. Therefore, they have less control of their environment because the child’s nature is not2 well informed. Graham and Roper emphasized distinguishing traits of children weakening justification for inflicting harsh sentences to juveniles even when they commit outrageous crimes. The court held in 5-4 majority that the eighth amendment forbids unusual and cruel punishment. Justice Kagan reversed Alabama and Arkansas Supreme court decisions. It was held under the constitutionally children are different from adults when it comes to sentencing. Justice Breyer had a concurring opinion arguing there is need for further determination if the offender intended to kill or killed the victim during the robbery. Justice Sotomayor supported the argument. However, Justice Roberts had a dissenting opinion. He argued that the court duty is to apply the law accordingly and not answer questions of social policy and morality. He argued the majority did not prove the punishment to be unusual. In his opinion, he did not find the punishment infringing on the eighth amendment. The dissent was joined by Justices Antonin Scalia, Samuel A, and Clarence Thomas. My Opinion of the Case I personally think the ruling by the Supreme Court on Miller v. Alabama is a welcome decision. I concur with Justice Kagan that mandatory life imprisonment for juvenile is like a sentence children to die in prison. Mandatory life sentence also infringes on the eighth amendment. It is true youths lack maturity and have no sense of responsibility. They are exposed to outside pressure and negative influences from friends and therefore their reasoning is not the same as adults. In wake of my support for Miller v. Alabama decision, I am sensitive to family victims who want retribution. However, I must reiterate that sentencing juveniles for life is not the way3 to go. There is need to think about this juveniles who have been given life without parole as our children. They need to be given an opportunity to come out and prove themselves as better people in society. Friend and families of victims would ask me why they deserve a second chance. It is true they may be mourning but no matter how painful the mourning can be, that cannot change the reality that children are different from adults in society. Children have a great potential for growth, understanding and change. Our sentencing system should not be characterized with vengeance. There may be a need recognize the potential for change. The opportunity should be given to juveniles to experience joy, life, and find meaning. The ban on mandatory life sentence without parole will ensure juveniles become educated, be creative and impact on the society positively.

French V.S. American Revolutio essays

French V.S. American Revolutio essays Before the revolution the politics, economics, and the religion beliefs were very different, the revolution had immediate causes and effects, the French and American revolutions were both very different. The society of France and America was very different before the revolutions; in fact the both countries are different. The politics of France revolved around a monarchy. They had kings and queens and a whole monarchy government. The people had no freedom, everything was chosen for them every thing down to their religion and what kind of life they will lead. The country was separated on how wealthy you are and how much royalty you have in your blood. The poor people not only had to worry about feeding their family or where they were going to sleep and live they also had to worry about paying taxes to the government and the wealthy people. If you were wealthy then I guess that you were doing ok, but in France the majority of the population was poor and could not afford even bread, they were always looking for work. Land was owned by the government and only wealthy people owned their own land the poor people couldnt afford it and the government would not let them have land anyways. Religion was strongly enforced on everyone, everyone who was anyone had to be the religion that the king or queen was. Mercantilism was very big in France at the time too. America was very different from France before the revolution. America was more free, well I would say so since they left England to find freedom and free land. They all were more equal to each other, the taxes were evenly spread through out the people, land was allowed to be purchased and owned by anyone that wanted to buy the land. They had no monarchy the ruler was chosen by the people. It was a representative government. The religion was ...

Free Essays on Position Paper

â€Å"Ethical Warfare† President George Bush once put forth, â€Å"Using military force makes sense as a policy where the stakes warrant, where and when force can be effective, where its application can be limited in scope and time, and where the potential benefits justify the potential costs and sacrifice.† (President George Bush, p.423) This criterion as Bush describes is nothing new. It has been traditionally known as international law. They are also part of what is known as just war theory. Some people have preferred the use of the phrase â€Å"justified war† instead of â€Å"just war† because they believe that in just war theory there is a presumption against the use of military force that must be overcome or should it? Just war theory can be traced all the way back to 400 A.D. by the writings of St. Augustine. He was concerned about how to reconcile traditional Christian views of the immorality of violence with the necessity of defending the Roman Empire from invading forces. He asked â€Å"what one should do if one sees an individual attacking an innocent, defenseless victim? His response was that â€Å"one should intervene and do whatever is necessary to protect the victim, even up to the point of killing the aggressor.† (St. Augustine, p. 424) We know of this theory today by The Hague and Geneva conventions. Remember, also that human beings have been fighting each other since prehistoric times. But is war really bad? The ethics of war starts by assuming that yes, war is bad, and it should be avoided whenever possible, but it recognizes that there can be situations when war may be lesser evil of several bad choices. War itself is bad but when justified it serves a purpose to protect the life of human individuals. Although war itself can be backed by a number of ethical theories, ethical egoism sort of stands back and says, yeah if I was in charge on the United States, of course I am going to act the way I ought to ... Free Essays on Position Paper Free Essays on Position Paper â€Å"Ethical Warfare† President George Bush once put forth, â€Å"Using military force makes sense as a policy where the stakes warrant, where and when force can be effective, where its application can be limited in scope and time, and where the potential benefits justify the potential costs and sacrifice.† (President George Bush, p.423) This criterion as Bush describes is nothing new. It has been traditionally known as international law. They are also part of what is known as just war theory. Some people have preferred the use of the phrase â€Å"justified war† instead of â€Å"just war† because they believe that in just war theory there is a presumption against the use of military force that must be overcome or should it? Just war theory can be traced all the way back to 400 A.D. by the writings of St. Augustine. He was concerned about how to reconcile traditional Christian views of the immorality of violence with the necessity of defending the Roman Empire from invading forces. He asked â€Å"what one should do if one sees an individual attacking an innocent, defenseless victim? His response was that â€Å"one should intervene and do whatever is necessary to protect the victim, even up to the point of killing the aggressor.† (St. Augustine, p. 424) We know of this theory today by The Hague and Geneva conventions. Remember, also that human beings have been fighting each other since prehistoric times. But is war really bad? The ethics of war starts by assuming that yes, war is bad, and it should be avoided whenever possible, but it recognizes that there can be situations when war may be lesser evil of several bad choices. War itself is bad but when justified it serves a purpose to protect the life of human individuals. Although war itself can be backed by a number of ethical theories, ethical egoism sort of stands back and says, yeah if I was in charge on the United States, of course I am going to act the way I ought to ... Free Essays on Position Paper In today’s society, there is a controversial debate on whether the outcome of the contact between the Europeans and the Native Americans was a positive or a negative outcome. Some people will argue that there were many benefits and others will argue that there has been a lot of pain and suffering since the contact. There is a hand full of evidence to support both sides of the situation. Most arguments are very strong, but like most situations, there are always two sides to a story. The history behind this topic is so controversial because there is not one person, still living today, that can speak from first hand experience. Today, many people are now questioning the elementary school perception of Christopher Columbus and his voyages. In the year of 1492, Christopher Columbus, along with a crew of Spaniards, sailed across the Atlantic Ocean, discovering many different lands. Some of the first areas he landed on were the Dominican Republic and Puerto Rico. The dominant people on these islands were the Taino Indians. The Tainos were very friendly and welcomed the Spanish with open arms. The Spanish traded material that wasn’t worth anything for gold and jewelry. The Spanish used the Tainos to gain their knowledge and then executed them. The effect of the contact between the Native Americans, such as the Taino Indians, and the Spanish was a negative outcome because today, the population of indigenous people is very low, their culture and traditions were stolen and used by others, and people, that are not rightful owners, are using their land. There are many positive arguments related to this topic. Although, the Spanish did kill a lot of Native Americans, the decline in population had a lot to do with tribal enemies. Evidence has also shown that a large quantity of Native Americans, during that time period, committed suicide. Another argument is that other nations were going to conquer these lands anyway. Today...